Entries for the International Loyalty Awards 2024 now open!

he Call for Entries for the 2024 International Loyalty Awards has a number of surprises.

New this year is the Public Vote, giving your customers the chance to vote for their favourite loyalty program and reinforce their relationship w

Changing the Loyalty Paradigm

The popularity of loyalty programs is fueled by the idea that a customer will get something they value in return for their engagement with the brand. Redemption must therefore be relevant, straightforward, and accessible. Yet, consider the following: an estimated 85 percent of loyalty points are left unredeemed. 

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New prime sponsor for the International Loyalty Awards 2023