CEO
Sparkes Consultancy
William is CEO of Sparkes Consultancy, which he founded following an illustrious career spanning over three decades with AXA, one of the worlds largest financial services companies. William has a proven track record in developing successful sales and marketing strategies that drive customer loyalty, amplify the customer experience and enhance brand reputation. Leveraging his deep understanding of consumer behaviour and market dynamics, William transforms loyalty programmes and initiatives that foster enduring relationships with customers and drive sustained business growth. William is a Chartered Insurer and was voted Irish Loyalty Personality of the Year 2021 by the Irish Loyalty and CX Awards