CEO
CX Catalyst
Trish is a seasoned executive and entrepreneur with over 30 years’ experience of developing retail and customer strategies and designing and launching profitable loyalty, personalization, CRM and retail solutions on a global scale. This includes two of the world’s flagship loyalty programs – Tesco Clubcard and Pick n Pay smartshopper in South Africa. A world expert, Trish has worked across all markets sectors including financial services, FMCG retail, department store, fuel, automotive, telecoms, airlines and leisure.
Trish started her career at British Airways developing innovative forecasting and optimisation systems, before joining dunnhumby, then a startup, where she was part of the original team that trialed and launched Tesco Clubcard. Trish was one of the founding partners of 5one, which led the design and launch of Pick n Pay smartshopper. 5one was acquired by Mastercard in 2014. Trish became the Global New Product Development Lead for Retail & Commerce within Mastercard Data & Services.
Trish now works as an independent consultant, with a passionate focus on developing Retail Media Networks and the strategic and innovative use of customer data and AI to make better business decisions to drive top and bottom-line growth.