Stuart is a career loyalty marketeer having started running programmes client side with The AA, Hertz and British Airways before moving to the global loyalty specialist agency ICLP designing, launching and running B2C and B2B programmes with amongst others Radisson SAS hotels, Avis, Harrods, Manchester United, Intel, IHG, Guoman Thistle hotels and advising on programme strategy and enhancements with Virgin Atlantic, Aer Lingus, Shell, Adidas to name a few. In 2016 Stuart took a further step into the innovation consulting space focussing on blockchain, crypto, NFTs, Web3, NFTs and metaverse including assisting with the launch of a dcommerce capability in Boson Protocol, leading product and strategy for Loyyal the leading blockchain loyalty platform, working with Emirates Airlines, Deloitte and VW Group on blockchain-based loyalty and mentoring and advising start-ups in the Web3 and AI space.