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Simon Rowles

Partner

Ellipsis and Company

Simon believes customer loyalty isn’t everything but it’s way ahead of whatever’s in second place.  Simon is a Partner with Ellipsis & Company, the loyalty experts.  Ellipsis is the largest loyalty company in Australia and work with enterprise clients across the world.  Simon leads the solutions and technology innovations practice for Ellipsis matching the best loyalty innovations globally to Ellipsis client’s strategies. He was VP Asia Pacific at global loyalty leader Aimia before joining Ellipsis.

Simon has 20 years of experience as a loyalty operator (at American Express, Woolworths Holdings and Diners Club) and as a consultant (KPMG Consulting). He’s also been an early member of customer-facing start-ups In The Bag (acquired by Woolworths South Africa) and Destiny (acquired by Verifone).