Simon began his career as an accountant before moving into direct sell holidays. He spent many years in Financial Services in both building societies and Personal Banking, working across a range of products and services which included regulated products. Roles included Head of Merchandising, Process Design and CRM including running Loyalty schemes through credit cards. Since setting up his business eighteen years ago, he has worked across many different business sectors for both B2B and B2C including Charities, start ups and Schools. He is currently a member of the GDPR Institut and the EADPP, he has written core modules for the IDM (Institute of Direct Marketing) GDPR certificate which was awarded a certificate for best online course. He also has clients in Turkey, Germany, and the US. He is a guest lecturer at the Pittsburgh University helping their MA and business students understand the impact of data protection across the world. He has spoken at numerous business events on the impact of GDPR on Loyalty and is frequently asked onto panel discussions relating to GDPR and his speciality is the impact of Facial Recognition around the world.