With over two decades of expertise in the fields of Loyalty and Customer Experience, Shawn stands as a resolute proponent of leveraging insightful methodologies to curate and deliver exceptional customer journeys across touchpoints. Shawn’s professional journey spans beyond 20 years, commencing with his graduation in 1996, from University of Oregon, USA. In 2003, he embarked on a dedicated path in loyalty marketing, aligning himself with a specialized company in loyalty program services. Throughout his career, he has successfully launched and overseen the management of over 20 loyalty and digital marketing initiatives across diverse regions including Malaysia, Singapore, Indonesia, Thailand, and China, inclusive of collaborations with renowned Fortune 500 enterprises. Spanning various industry verticals such as Telecommunications, Airlines, Oil and Gas, Retail, Media, Fast-Moving Consumer Goods (FMCG), Banking, and Insurance, Shawn’s engagement has encompassed multifaceted roles encompassing strategic planning, customer success, service delivery, management, research, and operational oversight for both coalition and private label loyalty programs within the region. In 2011, he founded Interactive Rewards with a resolute mission: to bridge existing communication gaps within the industry by implementing an insight-driven, omni-channel, personalized, and journey-centric automated approach, thereby charting a new era of loyalty and customer engagement practices.
