Director Loyalty and CRM
Sephora
Sereen Hindawi is a seasoned leader in loyalty and customer engagement with over 10 years of experience in Canada and the United Arab Emirates.
She brings a wealth of expertise in cultivating customer engagement and driving loyalty for renowned global brands including TELUS Communications, Emirates Airlines (Skywards), Majid Al Futtaim (SHARE) and Sephora (Beauty Pass).
Sereen has proudly led multi-disciplinary teams in impactful, industry-first and award-winning initiatives across different loyalty programs. She has furthermore fostered key relationships and cross-functional partnerships to drive innovation, set new standards and create sustainable growth for brands. Key in her career is Sereen’s work with team members allowing them to succeed in their roles, grow across new functions and earn accolades/recognition both internally and externally.