Rob began his loyalty career in the first year of Nectar in the UK, heading up the retail analytics team before taking the reins of RBS Group’s award-winning YourPoints programme, introducing a paid loyalty concept and launching unique travel partnerships with EasyJet and eBookers. At loyalty pioneer, Collinson, Rob was responsible for the group’s strategy as it doubled in size, acquired Welcome Real Time and launched its global redemption platforms. Rob led Collinson’s financial services strategy before consulting freelance for a global credit card issuer, leading research into virtual currencies and points payments solutions. Returning to retail, Rob joined Marks & Spencer in 2021 to reinvigorate the M&S Rewards loyalty programme and now heads strategy for the firm’s Bank & Services arm.
