Professor Adrian Palmer

Adrian Palmer is Professor of Marketing and Head of the Department of Marketing and Reputation at Henley Business School, UK. His first career in travel and tourism marketing and management informed his subsequent academic career. Since joining academia, he has taught, researched and published extensively on the subject of services buyer behaviour. His book “Principles of Services Marketing”, now in its seventh edition, and recently translated into Chinese, is widely used throughout the world to provide a grounding in the challenges and opportunities of marketing services.
Recent research on customer experience and loyalty has been published in Journal of Marketing Management, European Journal of Marketing and Harvard Business Review and his work cited widely, including the Financial Times and BBC. As well as developing theory, he has always sought to make the outcomes of research relevant to business practice.
He is a Fellow of the Chartered Institute of Marketing and has experience of teaching executive programmes in Europe and Asia. He recently joined the College of Experts advisory body appointed by the UK Government’s Department of Media, Culture and Sports.