Commerce with a Purpose: making a positive impact commercially and socially More than 38 years’ experience in the retail industry as a Retail Specialist, General Manager, Loyalty and Strategic CSI professional, together with a strong interest in Human Behaviour Economics and the “why” customers respond to brands, gives Pieter the unique ability to create propositions that deliver sustainable results. With a passion for human capital development and the belief that Leaders are most critical to the success of organisations and brands, Pieter’s core strengths include coaching, mentoring, leadership development as well as innovation, commercial acumen and specialist application of Customer Experience (CX) to loyalty and customer engagement. His education includes a degree in Social Sciences and a Diploma in Advance Executive Management. Pieter has led the development of non-traditional Loyalty programmes in South Africa and Africa, including the biggest Community based Loyalty Programme MySchool MyVillage MyPlanet since 1999. His points of departure when determining the foundations of Loyalty programmes are a) Relevance (personalisation), and b) Shared Value, two critical factors when engaging customers successfully. His team have had eight winning entries in the International Loyalty Awards since its commencement and also six South African Loyalty Awards, his proudest local achievement being the recently awarded “The Best SA Loyalty Team”. He was also recognised as an Alumni Award recipient from North West University (SA), for sustainable positive impact in the broader SA Community landscape. Pieter has served as an International Loyalty Awards judge since 2016 and values the opportunity to contribute globally to a field he is passionate about. Pieter believes that technology should support and enable great CX when delivering Loyalty programmes to the customer, and to this end his team regularly deliver exceptional results in Nett Promoter and Customer Efforts Scores. Above all else, he remains a true trader that loves engaging with his customers in a forever changing world. He has a passion for conservation and through the MyPlanet Rhino Fund over R20m was invested in strategic anti-poaching initiatives in the South African Developing Community (SADC) countries.
