VP Loyalty & Member Experience
DFS Group
Mark Sage is a subject matter expert in the area of customer retention and specifically loyalty marketing.
He is a highly skilled relationship marketing professional, with a considerable range of best practices and case experiences to contribute.
Speaking Summary
As VP for Loyalty & Member Engagement, Mark manages the global luxury loyalty programme for DFS, part of LVMH. With over 750 brands and 850 boutiques, Mark is responsible for ensuring customers are truly recognized and rewarded wherever they shop with DFS and inspiring them through surprising moments that captivate and delight
Prior to DFS, Mark was a key leader in the design, development and launch of yuu Rewards, the first truly digital coalition loyalty programme; now the largest loyalty programme in Hong Kong, serving over 4.1m members across 50 different brands and recently launched in Singapore.
Mark spent over 20 years working within loyalty agencies and providers at companies such as Carlson Marketing, Aimia and Eagle Eye, providing both proprietary and coalition loyalty solutions, consulting and design.
With a background in product design, digital development and a passion for marketing, Mark unites the strategy and theory around customer retention marketing with the art of the possible with regard to product delivery. A keen advocate of relationship marketing and the psychology behind customer behavior, Mark brings a different perspective on customer loyalty.
Corporate Biography
Mark is VP for Loyalty & Member Engagement at DFS and manages data insights, CRM marketing, loyalty strategy and loyalty product development for the DFS loyalty programme DFS CIRCLE.
Mark has worked in loyalty marketing for over 20 years and gained extensive experience of consumer orientated marketing programs, having implemented and consulted on loyalty & CRM solutions for clients across financial services, travel, telco, retail and CPG.