CEO & Principal Consultant
Loyalty Consulting UK
Mark is CEO and Principal Consultant at Loyalty Consulting UK, (LCUK), a niche consulting practice in the UK, addressing international markets.
Mark has worked in sales, marketing and consultancy for more than 30 years. For the last 20 years he has specialised in customer loyalty and data led marketing initiatives, using his knowledge and experience to grow one of the foremost boutique consultancy practices focused entirely on loyalty techniques and best practices for consumers and businesses (B2C, B2B and B2B2C). He has extensive experience in designing, implementing, operating and evolving loyalty strategies and schemes across many industries including Financial Services, Retail, Telecommunications, Travel and Healthcare.
Mark’s interest and passion for loyalty stemmed from working with dunnhumby in the UK, the company most responsible for the success of the then world-famous Tesco Clubcard scheme. Having understood the ‘Tesco Way’, Mark developed a deep understanding of how to harness and apply loyalty techniques. Translating this knowledge and experience for other industries and markets has been key to the success of LCUK.