Vice President & Head of Loyalty Management Solutions
IBS Software Services
Marcus Puffer is currently heading the Loyalty and Customer Engagement business unit at IBS Software, a leading information technology provider specialising on mission critical solutions in the aviation, cruise and hospitality industries. Before joining IBS, he was General Manager of topbonus, the Frequent Flyer Program of airberlin. During his tenure at Star Alliance, the largest global airline alliance, he was responsible for developing and implementing an unprecedented growth strategy.