Retail Client Director
dunnhumby
Mandeep has worked in marketing for 15 years, gaining experience across a broad range of agencies and clients including Publicis Dialog, RKCR/Y&R, Laphroaig, Virgin Media and Lloyds TSB. Today Mandeep works for dunnhumby – the world’s leading customer-data platform and a pioneer in transforming customer data into customer-first strategies through their consultancy and products. As a CRM and Customer Insight Consultant, Mandeep has deep expertise in optimising the Tesco Clubcard loyalty programme – one of the world’s first, most sophisticated, customer-first programmes. For the last 8 years Mandeep has worked closely with Tesco to help inform and build customer loyalty propositions, whilst also delivering customer targeting strategies for their largest loyalty comms, including Clubcard Statement. Mandeep has a dedicated and expert team of Client Leads and Campaign Managers and works with some super smart Data Scientists/Analysts; together they strive to look for new and innovative ways to improve the customer experience and drive long term loyalty.