Director, Management Consultant
AlixPartners
Jim is an expert in customer retention and has over 30 years of experience in CRM, loyalty, customer experience strategy and digital innovation. He played a leadership role in the design and launch of the award-winning Starwood Preferred Guest program as well as Walgreen’s first loyalty program Balance Rewards. Jim also led the optimization and relaunch of existing loyalty programs for Allergan, eBay and P.F. Chang’s. Currently Jim is a management consultant in the AI Monetization practice at AlixPartners, where he delivers revenue and growth strategies for clients across a variety of industries. Jim formed the Lifecycle & Loyalty offering at AlixPartners where teams are applying AI/ML models and advanced analytics to assist clients in optimizing their current efforts to deliver more profitable customer relationships.