Sr. Director - Customer Loyalty - EMEA
Nike
Donna Orman is a senior business leader with over 25 years experience in some of the worlds most influential customer led brands including Nike, Virgin, Tesco, Nectar and Avios. She has in-depth knowledge of how to bring the brand to life through stories and experiences that engage the consumer, and then translating that into customer centric, data driven, agile growth teams, that deliver results. Having built, launched and managed many loyalty and customer strategies, Donna has seen that when you focus the design of your products, services and experiences on the customer needs, wants and fears, it delivers business performance and loyalty.