Brian is the founder of ‘Points for Good’ (www.pointsforgood.org) an award-winning charity platform to enable members of over 30 banks credit card lLoyalty programs to donate their loyalty points to more than 30 projects and 13 charities. A Customer loyalty practitioner Brian for over close to 3 decades – among the many programs he has overseen, he launched several leading loyalty programs, including the British Airways Executive Club in South Asia, Taj Inner Circle, Jet Privilege, PetroBonus, First Citizen Club for Shoppers Stop, and many others programs like IRIS student science talent discovery program for Intel and Inquimed a medical portal for doctors for Pfizer’s. He is continuously researching trends in the loyalty and business worlds to advice clients and organisations on becoming more customer-centric. Brian, is an HBS Alumnus of the Advanced Management Program (AMP) – Leadership and Management from Harvard in the year 2013, before this he obtained his Master’s degree in Marketing (1993) from Jamnalal Bajaj Institute of Management, Mumbai. He is an alumnus of St. Xavier’s College, Mumbai where he pursued his bachelor’s degree in Math and Statistics and is also a Fellow of the Institute of Direct & Digital Marketing, UK. Most recently Brian has been certified as a Certified Loyalty Marketing Practitioner by the Loyalty Academy – USA. Apart from Take Charge – a mentorship program, Brian helps on the Board of Trustees of Shanti Avedna Sadan, The Shanti Avedna Sadan is India’s first Hospice, an institution that takes care of the advanced terminally ill Cancer patients. A Member of the Board of Statistics – St Xavier’s College Mumbai as the Industry representative on the Board of Statistics. Brian has been a jury member for the International Loyalty Awards in 2015, 2016, 2017, 2018, 2019, 2020.
