Founder & Consultant
LEAL Hub
Seasoned MBA professional in the loyalty and customer engagement industry with over 25 years of experience creating, developing, managing, revitalizing, and launching digital customer loyalty and engagement strategies for some of the largest international brands such as American Express, Mastercard, Aeromexico, Puntos Colombia and FEMSA. Having launched new enterprises as founding CEO for the Colombian and Mexican markets which include the creation of successful teams and organizational culture. Writer and columnist for Merca 2.0 magazine and actively participate as a speaker at national international levels and member of the Let’s Talk Loyalty podcast team. Recently, recognized as one of the Global Loyalty Leaders, an award bestowed upon individuals and leaders who dedicate their work to making significant contributions to the industry.