Head of Amazon Gift Card MEA
Amazon
Aditi Barua serves as the Head of Amazon Gift Cards for the Middle East and Africa (MEA) region at Amazon, based in Dubai, UAE. With over 14 years of experience in product and business management, she is the single-threaded leader for Amazon’s gift card business across UAE, Saudi Arabia, Egypt, Turkey, and South Africa. In her role, Aditi is responsible for developing and scaling a diverse portfolio of gift card products tailored to various customer needs, use cases, and distribution channels.
During her 8-year tenure at Amazon, Aditi has successfully launched multiple products across different business segments, including Amazon Business and Amazon Seller Services in India, and expanded the availability of Amazon Gift Cards to over eight countries. Before joining Amazon, she worked as a Product Manager for several companies in India.
Aditi holds an MBA from the Indian Institute of Management and a Master’s degree in Computer Science from Delhi University, India. Originally from India, she enjoys spending time with her family and traveling the world.