Chief Marketing Officer
Wise Marketer Group
Aaron is a partner in the Wise Marketer Group (WMG), a customer engagement and loyalty marketing education, advisory services, and media company where, as CMO, he leads their marketing and corporate development efforts.
WMG owns and operates The Wise Marketer™, known to be the leading independent and unbiased source for global customer loyalty news, education, research and insights that reaches more than 15K persons worldwide. It also owns and operates the Loyalty Academy™ which offers a practitioner- based curriculum that allows marketers to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and a community of nearly 1,000 CLMPs in over 53 countries.
Aaron is an award winning B2B marketer with nearly 25 years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience. He is a recognized thought leader for how brands can use data intelligently to deliver value through their marketing efforts. He is a marketing executive that has led the development and publication of The Loyalty Report™ for Bond Brand Loyalty; led marketing teams at Rubikloud (as CMO) and Aimia; led client services for the small business division of what is now Gartner CEB; and delivered marketing strategy and plans for divisions of Alliance Data and Shell Canada. Aaron also taught Marketing for 5 years at Toronto Metropolitan University in Toronto, Canada.