Changing the Loyalty Paradigm
The popularity of loyalty programs is fueled by the idea that a customer will get something they value in return for their engagement with the brand. Redemption must therefore be relevant, straightforward, and accessible. Yet, consider the following: an estimated 85 percent of loyalty points are left unredeemed.
Turning points into currency
It has for a long time been a frustration in loyalty, that it is difficult and expensive to link with financial systems. Integration with any payment infrastructure can cost millions and take years to achieve. That is until now This year’s prime sponsor for the International Loyalty Awards, a leader in the unattended payments industry, […]
New prime sponsor for the International Loyalty Awards 2023
The International Loyalty Awards are proud to announce that Nayax CoinBridge is the prime sponsor for 2023.
New Eco-Sponsor for The Loyalty Magazine Awards
Company changing its name to reflect philosophy Epoints, the company set up to enable companies to reward employees for doing a great job, is the first sponsor of the new Best Eco-Loyalty Initiative of the year category in the 2020 Loyalty Magazine Awards. Epoints will shortly be changing its name to Eco-points; CEO and founder […]