The Global Loyalty Awards represent the pinnacle of recognition within the International Loyalty Awards.
These prestigious awards recognise the organisations, programmes and loyalty partners setting the standard for excellence on the international stage, demonstrating exceptional innovation, customer value, business impact and leadership.
THE GOLD STANDARD
Winning a Global Loyalty Award places your organisation among the leading names in international loyalty. These are awards for organisations with a story worth telling on the world stage — recognising not simply where you operate, but the quality, impact and ambition of what you have achieved.
Global/Regional Awards
Closing date 5th November
(excludes VAT)
Single Category
(excludes VAT)
THE ULTIMATE ACCOLADE IN INTERNATIONAL LOYALTY
The International Loyalty Programme of the Year 2027 is the highest accolade presented by the International Loyalty Awards. This prestigious award recognises the loyalty programme that demonstrates outstanding strategic vision, innovation, customer value, engagement and measurable business impact, setting a benchmark for excellence across the international loyalty industry.
Open to programmes operating at a local, regional or global level, this is an opportunity to place your loyalty programme on the world stage and compete for the ultimate recognition in loyalty.
THE JOURNEY TO THE WINNER: ENTRY. FINALIST. PRESENT. WIN.
Winning the International Loyalty Programme of the Year 2027 begins with your entry.
Every programme is first assessed through its written submission, where entrants demonstrate the thinking, strategy, innovation, customer impact and measurable business results behind their loyalty programme.
Our expert judging panel reviews each entry against the award criteria to identify the programmes that demonstrate the strongest overall performance and potential to set a new benchmark for international loyalty.
The strongest entries progress to the finalist stage.
Finalists are invited to present their programme directly to the International Loyalty Awards judging panel, either in person or virtually on the day of the awards ceremony.
This is the opportunity to take the judges behind your programme — bringing your strategy, customer proposition, innovation and results to life, demonstrating the impact you have achieved and explaining what makes your programme stand out.
Following the presentation, finalists will have the opportunity to answer questions from the expert judging panel.
The written entry and finalist presentation together enable the judges to assess the full story behind each programme before selecting the winner.
From the initial entry to the finalist presentation, every stage is designed to identify the programme that truly demonstrates exceptional loyalty excellence, innovation, customer value and measurable impact.
One programme will ultimately be awarded the title:
INTERNATIONAL LOYALTY PROGRAMME OF THE YEAR 2027
The highest accolade in international loyalty.
THE BEST IN YOUR REGION. RECOGNISED ON THE WORLD STAGE.
Across five international regions, loyalty programmes are competing to be recognised as the International Regional Programme of the Year.
These awards celebrate the programmes setting the benchmark for loyalty excellence within their region — recognising outstanding strategy, innovation, customer engagement and measurable results.
Winning your region is a significant international accolade.
It puts your programme among the leading loyalty programmes in your market and gives your organisation a platform to showcase its achievement to the wider international loyalty community.
FIVE REGIONS. ONE GLOBAL LOYALTY COMMUNITY.
Select your region to discover the category, eligibility and opportunity to compete.
Entry criteria
The criteria for entry into the Global Regional Awards are designed to recognize excellence in loyalty programs across different global regions. To be eligible, entries must demonstrate significant impact, innovation, and effectiveness in their respective markets. Applicants should provide clear evidence of how their loyalty initiatives have driven customer engagement, retention, and business growth within the region. Entries will be evaluated based on their strategic approach, execution, measurable outcomes, and relevance to the specific regional context. Entrants will be required to provide evidence as follows
Following phenomenal growth in entries from across Europe, the European Loyalty Awards have been launched as the first of five regional hubs within the International Loyalty Awards network.
Europe is now recognised through the European Loyalty Awards, the first of the International Loyalty Awards’ five planned regional hubs.
Looking to enter Europe?
Visit www.europeanloyaltyawards.co to explore the European Loyalty Awards and enter when submissions are open.
This prestigious accolade represents the pinnacle of achievement within the global loyalty industry, recognizing the absolute best loyalty program in Africa. It is the most coveted honour in the region, symbolizing unparalleled excellence and innovation. The loyalty program must be actively operational across Africa.
Entry criteria
The criteria for entry into the Global Regional Awards are designed to recognize excellence in loyalty programs across different global regions. To be eligible, entries must demonstrate significant impact, innovation, and effectiveness in their respective markets. Applicants should provide clear evidence of how their loyalty initiatives have driven customer engagement, retention, and business growth within the region. Entries will be evaluated based on their strategic approach, execution, measurable outcomes, and relevance to the specific regional context. Entrants will be required to provide evidence as follows
This prestigious accolade represents the pinnacle of achievement within the global loyalty industry, recognizing the absolute best loyalty program in The Middle East. It is the most coveted honour in the region, symbolizing unparalleled excellence and innovation. The loyalty program must be actively operational across the Middle East.
Entry criteria
The criteria for entry into the Global Regional Awards are designed to recognize excellence in loyalty programs across different global regions. To be eligible, entries must demonstrate significant impact, innovation, and effectiveness in their respective markets. Applicants should provide clear evidence of how their loyalty initiatives have driven customer engagement, retention, and business growth within the region. Entries will be evaluated based on their strategic approach, execution, measurable outcomes, and relevance to the specific regional context. Entrants will be required to provide evidence as follows
This prestigious accolade represents the pinnacle of achievement within the global loyalty industry, recognizing the absolute best loyalty program Asia. It is the most coveted honour in the region, symbolizing unparalleled excellence and innovation. The loyalty program must be actively operational across Asia including Australia, New Zealand, the Indian sub-continent and all areas East.
Entry criteria
The criteria for entry into the Global Regional Awards are designed to recognize excellence in loyalty programs across different global regions. To be eligible, entries must demonstrate significant impact, innovation, and effectiveness in their respective markets. Applicants should provide clear evidence of how their loyalty initiatives have driven customer engagement, retention, and business growth within the region. Entries will be evaluated based on their strategic approach, execution, measurable outcomes, and relevance to the specific regional context. Entrants will be required to provide evidence as follows
This prestigious accolade represents the pinnacle of achievement within the global loyalty industry, recognizing the absolute best loyalty program in The Americas. It is the most coveted honour in the region, symbolizing unparalleled excellence and innovation. The loyalty program must be actively operational across the Americas including Alaska, Canada and all countries in North, Central and South America and the surrounding islands and territories.
Entry criteria
The criteria for entry into the Global Regional Awards are designed to recognize excellence in loyalty programs across different global regions. To be eligible, entries must demonstrate significant impact, innovation, and effectiveness in their respective markets. Applicants should provide clear evidence of how their loyalty initiatives have driven customer engagement, retention, and business growth within the region. Entries will be evaluated based on their strategic approach, execution, measurable outcomes, and relevance to the specific regional context. Entrants will be required to provide evidence as follows
A global public vote celebrating an exceptional loyalty programme and giving the loyalty community the opportunity to decide the winner.
Recognising the programmes redefining the value of membership through exceptional benefits, experiences, services and rewards.
Recognising outstanding B2B loyalty programmes creating measurable value for customers, partners, distributors, dealers and business communities.
Recognising the agency or consultancy making an outstanding contribution to the success, innovation and evolution of customer loyalty.
Recognising the technology, data, rewards, payments and specialist solutions partners enabling brands to build and grow successful loyalty programmes.
Highlight how your loyalty program is meticulously executed and consistently managed, reflecting operational efficiency and effectiveness.
Highlight unique features, innovative technologies, or innovative approaches that distinctly set your program apart from others.
Demonstrate the program’s success and influence across various global regions and markets, emphasizing its broad and impactful reach.
Provide compelling evidence of prominent levels of customer engagement and positive satisfaction scores, highlighting how your program fosters strong customer relationships.
Illustrate how your program delivers personalized experiences and effectively leverages customer data to drive engagement and loyalty.
Detail significant partnerships with global brands or businesses that enhance and elevate your loyalty program, contributing to its overall success.
Confirm adherence to international data protection and privacy regulations, demonstrating your commitment to legal and ethical standards.
Present tangible, measurable impacts on key performance indicators such as customer retention, revenue growth, and lifetime value, highlighting the program’s return on investment.
Share initiatives that reflect your program’s commitment to social responsibility and sustainability, highlighting its positive contributions to society and the environment.
Describe how your program is accessible across diverse regions and features a user-friendly interface, ensuring ease of use and seamless integration.
Illustrate an effective communication strategy that clearly conveys program details, benefits, and updates to your audience, ensuring transparency and clarity.
Highlight a dedication to ongoing enhancements and adaptations based on feedback and industry trends, demonstrating a proactive approach to continual improvement.
